In 1978, Bass Pro Shops founder Johnny Morris introduced the Bass Tracker, the first “fish ready” professionally rigged boat package,
and in so doing created a whole new industry. Since then, enthusiasm for the boats we build has grown unabated.
This is reflected in the expansion of the company’s lineup to embrace new segments and more brands.
Today, Tracker Marine Group, the manufacturer of Tracker boats, is one of the world’s leading boat builders,
making and selling boats for virtually every boating need.